Partner With Furnace-Cleaning
Reach an engaged audience of engineers, scientists, historians, and technically literate professionals through our editorial advertising programme. All advertising is clearly labelled and must comply with our strict content standards.
Advertising Formats
All advertising placements are clearly labelled "Advertisement" or "Sponsored Content" in accordance with Dutch consumer law (Reclamecode), IAB Europe standards, and the editorial advertising standards of Outbrain and equivalent native advertising networks.
Display Advertising
Standard IAB display units (728×90 leaderboard, 300×250 medium rectangle, 160×600 wide skyscraper) placed within article content and sidebar positions. All creatives must meet our content standards.
- Available in all article and listing pages
- Desktop and mobile responsive
- Monthly or CPM billing available
- No auto-play audio or intrusive animation
- Minimum 7-day campaign duration
Native Content Placement
Editorially integrated content recommendations placed at article end-points and within the homepage article feed. Must be clearly labelled "Sponsored" and pass our content review process.
- Blends with editorial design system
- Highest engagement rate of all formats
- Headline and image creative supplied by partner
- Content must be factually accurate and non-misleading
- Pre-approval required before publication
Newsletter Inclusion
Single advertisement placement in our editorial email newsletter, delivered to subscribers who have opted in to receive communications from Furnace-Cleaning. Maximum one commercial placement per issue.
- Clearly marked as "Partner Message"
- Maximum 120 words + one image
- Subject to editorial approval
- No data sharing with advertiser
- Minimum 14-day booking lead time
Editorial Advertising Standards
Furnace-Cleaning is an independent scientific and historical review. Our editorial integrity is not for sale. The following advertising content standards apply to all commercial placements on this site, without exception.
Permitted Advertising Categories
- Engineering software, tools, and professional services
- Scientific and technical publications and databases
- Energy industry products and services (must comply with environmental claims rules)
- Educational programmes, courses, and certifications
- Professional associations and industry conferences
- Technical recruitment and employment services
Prohibited Advertising Categories
- Gambling, betting, or games of chance
- Tobacco, e-cigarettes, and related products
- Pharmaceuticals and medical devices (direct-to-consumer)
- Cryptocurrencies and unregulated financial instruments
- Political parties, campaigns, or advocacy
- Adult content of any kind
- Misleading, deceptive, or unsubstantiated claims
Our Audience Profile
Our readership is self-selected from individuals with a genuine interest in engineering science and technical history. They are typically:
Bachelor's degree or higher in a STEM or humanities discipline
Engineers, scientists, architects, historians, and educators
Primarily Dutch, German, Belgian, and broader EU readership
Readers engage deeply with long-form content — well above industry average
Request a Media Pack
For detailed rate cards, technical advertising specifications, audience analytics, and our full editorial advertising policy document, please contact our commercial team. We respond to all advertising enquiries within two working days.
Commercial enquiries: [email protected] | +31 20 794 5621
Key Terms & Conditions Summary
The following summarises our standard advertising terms. Full terms are provided in our advertising contract. By placing advertising with Furnace-Cleaning, partners agree to all applicable terms.
Labelling Requirement
All paid placements must be identified as "Advertisement," "Sponsored," or "Partner Message" in a font size no smaller than 11px. This is non-negotiable and required by Dutch Advertising Code Foundation (SRC) rules.
Content Review
All advertising creatives are subject to editorial review before publication. We reserve the right to reject or withdraw any advertisement that violates our content standards, with written notice to the advertiser.
No Editorial Influence
Commercial relationships with advertisers have no influence whatsoever on editorial content. Advertisers may not request coverage, positive mention, or editorial endorsement as part of any commercial arrangement.
Data & GDPR
Furnace-Cleaning does not share reader personal data with advertisers. Advertising partners may use standard click-tracking pixels subject to the consent framework described in our Cookie Policy.