Roger’s Plumbing & Heating has been a trusted name in the Sioux Falls area for over two decades, providing top-notch HVAC services to residents and businesses alike. This case study examines how the company has adapted to changing customer needs and technological advancements in the industry, particularly focusing on their expertise in ductless HVAC systems and comprehensive air conditioning services.

The Challenge

As energy costs continued to rise and homeowners became increasingly conscious of their environmental impact, Roger’s Plumbing & Heating recognized the need to offer more efficient and flexible heating and cooling solutions. Traditional HVAC systems were often inefficient in older homes and challenging to install in newer, more compact living spaces.

The Solution

To address these challenges, Roger’s Plumbing & Heating decided to specialize in ductless HVAC systems. These innovative units offer several advantages:

  • Energy efficiency
  • Zone-based temperature control
  • Easy installation in homes without existing ductwork
  • Improved indoor air quality

The company invested in training their technicians to become experts in ductless HVAC installation, maintenance, and repairs. They also expanded their service area to include Brandon, Shindler, Harrisburg, Tea, and Ellis, SD, ensuring that more customers could benefit from their expertise.


Roger’s Plumbing & Heating launched a comprehensive marketing campaign to educate homeowners about the benefits of ductless HVAC systems. They offered free in-home consultations, allowing customers to understand how these systems could be tailored to their specific needs.

Additionally, the company streamlined its air conditioning service and maintenance programs. They introduced annual maintenance plans that included regular check-ups, filter replacements, and priority service for repairs. This proactive approach helped customers avoid costly breakdowns and extend the lifespan of their HVAC systems.


The focus on ductless HVAC and improved air conditioning services yielded impressive results:

  • 30% increase in ductless HVAC installations over two years
  • 25% reduction in customer-reported AC breakdowns due to improved maintenance
  • 15% growth in service area coverage
  • 20% increase in customer satisfaction ratings


By embracing ductless HVAC technology and enhancing their air conditioning services, Roger’s Plumbing & Heating has positioned itself as a leader in the Sioux Falls area HVAC market. Their commitment to customer education, quality service, and innovative solutions has not only improved their business performance but also contributed to more comfortable and energy-efficient homes throughout their service area.

As the company continues to grow, they remain dedicated to staying at the forefront of HVAC technology and providing unparalleled service to their expanding customer base in Sioux Falls, Brandon, Shindler, Harrisburg, Tea, and Ellis, SD.